Across the broader midterm cycle from September 8 through Election Day, Republicans have committed $1.9 billion to advertising compared to $1.5 billion for Democrats. The GOP paid an average of $274 per rating point in key September races versus $201 for Democrats because their spending relied more heavily on super PACs that pay higher media rates. Despite injecting more than $740 million into congressional races since Labor Day, GOP spending has barely shifted polling averages in competitive races, CNBC reports.
Tuesday, October 20, 2026
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Republicans Outspend Democrats Nearly 100% in Top 9 Senate Races
US Politics4 days ago
The most competitive Senate contests in September saw Republican advertisers spend $233 million on television ads, while Democratic spending totaled $121 million. This investment gap of nearly 100% among the nine top races yielded only a 40% increase in rating points for the GOP, based on AdImpact data. In a separate analysis of eight Senate seats that Cook Political Report rated as toss-ups, Republicans outspent Democrats by nearly $300 million.
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