Total midterm ad buying from September 8 through Election Day stands at $1.9B for Republicans and $1.5B for Democrats. Despite GOP groups injecting over $740M into congressional races since Labor Day, polling averages in competitive Senate seats remain largely unchanged. The efficiency of the spending also varies, as Republicans paid $274 per rating point in nine key races in September compared to $201 for Democrats, a result of the GOP's heavier reliance on super PACs.
Wednesday, October 21, 2026
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Republicans Outspend Democrats by $320M in 7 Senate Tossups
US Politics2 days ago
The Republican Party is focusing its mid-term spending advantage almost exclusively on the race for the Senate rather than House seats. In the seven Senate races rated as tossups by the Cook Political Report, Republicans are spending $947 million on advertising compared to $625 million by Democrats. This $320 million gap, which includes future reservations and current airings, is targeted at the key seats that will determine which party controls the Senate.
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