Adobe and Disney have signed a multi-year agreement to develop specialized generative AI models using the software maker’s Firefly Foundry, trained on the characters, worlds and visual styles of the entertainment company. The partnership makes Adobe the “Official AI Innovation Partner” for Disney, with the a-i tools intended for use across its cruise lines, theme parks, film studios and ESPN.
Disney Imagineering has already begun implementing the technology to create concept art from hand-drawn sketches and produce assets for park development. The deal also grants Disney’s creative teams early access to Adobe’s Photoshop, Premiere and Firefly software, alongside dedicated research and engineering support.
