The admission of fraud followed an inquiry by FiftyPlusOne, which had been preparing an investigation into the firm's data. While Wedgewood claimed the fabrication was a social experiment to expose flaws in the polling industry, FiftyPlusOne described the excuse as an attempt to save face. The firm's fake data had been included in the New York Times, Nate Silver's tracking averages, and reports by MS NOW. Wedgewood also allegedly charged clients $200 to create fake polls to artificially boost its industry credibility.
