Competition in the premium market has shifted toward a combination of 2nm hardware and aggressive pricing. While the iPhone 18 Pro Max starts at US$1,299 and the iPhone 18 Pro begins at RMB 9,999 in China, rivals are undercutting these prices; the Oppo Find X10 starts at RMB 5,499 and the Vivo X500 Pro Max at RMB 6,999. Analysts expect this shift to increase demand for Taiwanese suppliers, specifically TSMC, Hon Hai Precision Industry, Taitien Electronics, Largan Precision, and Genius Electronic Optical.
