Streaming Ad Boom

40%its chance, of the story’s futures

+0.2%on the S&P 500, if it happens

Connected TV and streaming platforms capture the fastest-growing portion of the record political ad market. Campaigns and super PACs shift more late-cycle dollars from linear TV into targeted video inventory, benefiting ad-tech platforms and large digital video sellers.

What it moves

Consumer Services+0.7%
Technology+0.3%
Business Services+0.3%

Sectors in percent; other series by direction only.

Each figure is the modeled move of the S&P 500 if the outcome occurs. For information only. Not investment advice.

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