Muse's 14 day retention rate is 23%, exceeding the 16% average of rivals including Claude and Grok. Daily active users for the agent hit 2.5 million on October 16, a 15% increase over the prior week, although this total represents less than 25% of its U.S. download base. The AI companion has not yet been released to users in Europe.
Tuesday, October 20, 2026
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Meta Raises Muse Ad Budget to 39% After Rare US Start
AI4 hours ago
The company has shifted how it allocates marketing funds for its newest product to drive global adoption. Meta now directs 39% of its total advertising spend toward the Muse AI agent, up from 23% in September, based on data via Sensor Tower. This spending surge follows a launch in which Muse hit 10.2 million downloads in the U.S. within 40 days, outpacing the 3.7 million downloads OpenAI's ChatGPT recorded during its first 40 days. Muse currently ranks as the most downloaded app on Google Play and No. 3 in the U.S. App Store.
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