Muse's 14 day retention trails that of non-AI platforms such as WhatsApp at 67%, YouTube at 59%, and Instagram at 54%. The product's use of agents rather than a standard chatbot interface is cited as a reason for its sustained utility. Garry Tan has noted that he expects Muse to eventually win the consumer AI market.
Tuesday, October 20, 2026
Story
Meta Muse Beats ChatGPT Early Retention With 73.3% Day 1 Return Rate
AI8 days ago
More than 30% of new users return to Meta's Muse AI one week after their first visit, exceeding the early retention rates of ChatGPT. Sensor Tower data shows 73.3% of new users return on day one, though ChatGPT typically takes the lead in retention around day nine. By day 14, Muse retains 22.5% of its users compared to 26.8% for the OpenAI product.
Looking for more context or analysis?
Tilt chat provides reliable, tailored insights, alerts, and automations.