Muse reached 10.2 million US downloads within its first 40 days since debuting on September 8, a pace of growth matched by only 11 other applications in history, most of which were mobile games. Total global downloads stand at 10.9 million, while downloads for OpenAI's ChatGPT in the US fell 25% over the prior 30 day period. The app is currently the most downloaded on Google Play and ranks third in the US App Store behind Vinted and Capital One Mobile.
Tuesday, October 20, 2026
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Meta Muse’s US Growth Pace Matched by Only 11 Apps in History
AI7 hours ago
Daily activity for Meta's AI agent, Muse, hit 2.5 million users on October 16, with user retention rates and growth velocity beating competitors. In the US, 30% of users returned to the app after seven days and 23% returned after 14 days, compared to rival averages of 19% and 16%. Daily active users grew 15% in one week, though the current active base represents less than 25% of the app's total US downloads.
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