The rating change comes as Netflix is on pace for its worst year since 2022, following a sell-off in September. This decline in share price reflects mounting investor concerns regarding the company's long-term growth prospects, though Deutsche Bank now views the current dip as a buying opportunity.
Tuesday, October 20, 2026
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Deutsche Bank Upgrades Netflix to Buy and Cuts Price Target to $95
US Markets22 days ago
An attractive valuation and global scale drove a rating increase for Netflix shares, moving the stock from 'Hold' to 'Buy' at Deutsche Bank. The bank lowered its price target for the equity to $95 from $100, noting that the company now trades at roughly 18x estimated 2027 earnings compared to about 40x at its 2025 peak. Deutsche Bank analysts identified opportunities for the streaming company to use AI in personalization, advertising, and content production.
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