Meta launched the personal AI agent on Sept. 8, achieving 5 million downloads faster than ChatGPT, which took 56 days, according to Sensor Tower. To sustain this momentum, Meta is integrating Muse into small business workflows via tools such as Shopify, Stripe, and Canva. While the company has utilized cross-promotional strategies similar to the launch of Threads, CNBC reports that the agent must still convert early viral interest into a consistent daily habit for consumers.
Tuesday, October 20, 2026
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Meta Muse Hits 2.18 Million Daily Users to End Growth Stall
AI13 days ago
The Muse AI assistant surpassed 5 million total downloads within its first month of release and held the top spot on the US App Store for 12 consecutive days. Similarweb data shows daily active users continued to climb to a peak of 2.182 million on Oct. 5, contradicting analyst reports from late September that growth had plateaued. Internal data cited by The Information indicates the tool has over 1 million daily active users who submit at least one prompt, with more than 3 million submitting prompts weekly.
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