The $2.2 billion acquisition is now permissible to preserve competition within the digital advertising ecosystem, according to the agency. The French media company will integrate LiveRamp's platform into its operations while adhering to the access requirements mandated by the commission's order.
Tuesday, October 20, 2026
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FTC Clears Publicis $2.2B LiveRamp Deal With Data Mandate
Business1 day ago
Publicis has received authorization to buy LiveRamp following a ruling by the government's competition watchdog in the US. The Federal Trade Commission approved the takeover on the condition that the advertising firm provides rival firms with equal access to the target's data connectivity tools through a formal consent decree.
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