The assistant reached 5 million downloads in less than a month, outpacing the early growth of rivals like ChatGPT, which took 56 days, according to Sensor Tower. Although daily active users peaked at 2.182 million on October 5 per Similarweb data, Meta is now integrating Muse into business workflows via Shopify, Stripe and Canva to transform its early viral interest into a consistent daily habit for professional users.
Wednesday, October 21, 2026
Story
Meta Muse Downloads Fall 8.1% Week-Over-Week Signaling Growth Slowdown
AI11 days ago
Meta's newest AI agent experienced a shift in user adoption trends a month after its initial launch on September 8. Analysis from Hunterbrook shows that downloads for the Muse assistant fell 8.1% on a week-over-week basis as of October 9, indicating a deceleration in momentum for the tool that previously dominated US app store rankings.
Looking for more context or analysis?
Tilt chat provides reliable, tailored insights, alerts, and automations.