The outreach includes discussions with various other studios about integrating Disney's brand into their film distribution. The company is seeking to establish an alternative ecosystem for cinema exhibition that competes with the current industry standard for large screen movie exhibition.
Wednesday, October 21, 2026
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Disney Pitches Imax Rival to Paramount and Universal
Business12 days ago
Walt Disney is attempting to expand its presence in high-resolution cinema by offering its own large-format movie brand to other producers. The company has held talks with Paramount and Universal to encourage the use of the new brand to market their theatrical films, according to people familiar with the matter. The system is described as a direct competitor to the big screen formats offered by Imax.
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