Top executives support the initiative, but Apple has not yet decided if the device will be released to the public. A commercial debut likely will not happen before 2028 if the company proceeds with the product. The wearable would compete with activity trackers from Oura and Garmin.
Tuesday, October 20, 2026
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Apple Prototypes Screenless Whoop Rival for Earliest 2028 Launch
Tech28 days ago
Apple employees started crafting early hardware for a screenless health and fitness tracker several months ago to explore wearable options without a display. The project, known internally as a technology investigation, mirrors Whoop's wrist-worn form factor and seeks to integrate new health-monitoring capabilities. This effort is part of a broader internal strategy to rethink the company's current smartwatch product lineup.
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