Apple manages the verification of these agents through its Business Register. This allows the technology company to facilitate agent commerce and ensure brand legitimacy without needing to build the agents itself.
Tuesday, October 20, 2026
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AI5 days ago
A tool for automating customer interactions now allows companies to handle sales and bookings within Apple's messaging app. The service from Bland creates branded assistants in 30 seconds by analyzing a company's website link and connecting to its internal APIs. These bots can process payments within a conversation and use native iMessage features such as Tapbacks and embedded components.

Apple manages the verification of these agents through its Business Register. This allows the technology company to facilitate agent commerce and ensure brand legitimacy without needing to build the agents itself.
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