The Web3 project launched in 2023 as a way to connect the brand's identity with a global digital community focused on innovation and creativity. Porsche stated it will continue to adapt to new opportunities and shape its future as the specific technology venture comes to an end.
Wednesday, October 21, 2026
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Porsche Shuts Down Web3 Project Launched in 2023
Tech19 days ago
The German luxury carmaker is winding down its PIONΞERS CIRCLE initiative and associated blockchain efforts to conclude its exploration of digital connectivity. The company will transition the PIONΞERS Discord server to a read-only archive and stop active updates to its @eth_porsche account on X. Owners of PORSCHΞ 911 NFTs will retain their assets, which will continue to exist on the blockchain.
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