The partnership lasted only 1 month from the initial product rollout. The collaboration featured a series of drinks with a 15% alcohol content, but Mars Inc. is now canceling the deal and removing the items from the market.
Wednesday, October 21, 2026
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Pop-Tarts Ends BuzzBallz Partnership 1 Month After Launch
Business21 days ago
Mars Inc. has stopped the distribution of its collaborative liquor line with BuzzBallz after the company identified risks of the products attracting minors. The decision to pull the co-branded cocktails comes in response to concerns that the branding could be too appealing to underage drinkers.
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