The XP unit manages four specific investment areas: Xbox Pictures for movies and TV, Xbox Products for merchandise, Xbox Places for theme parks and venues, and Xbox Partnerships. This organizational shift targets the growth of gaming intellectual property into a broader entertainment ecosystem beyond traditional software.
Tuesday, October 20, 2026
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Xbox Launches XP Division to Move Games Into Film and Theme Parks
Culture13 days ago
Call of Duty, Diablo, and Minecraft are already being developed for projects that exist outside the digital console space. Xbox created a new division called XP to expand these and other franchises into film, television, live events, and merchandise, according to a company announcement.
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