Shares fell 4.4% following the report, extending a year-to-date decline of 25% that has erased approximately $135B in market value. To stabilize its trajectory, the company has cut about 1,000 jobs and appointed Peter Rice as chief content officer. Netflix’s Q3 operating income rose 37% year over year to $4.46B, and it now forecasts full-year 2026 revenue of $51.1B with advertising revenue contributing roughly $2.7B.
