Amazon is retiring the Fire brand after a 15 year run, following a 2 year hardware redesign led by Panos Panay, former head of Microsoft's Surface. The new tablets feature aluminum unibody construction and a lineup including the Alexa Tablet 8, 11 and two models for children. The 12 Pro version includes three specialized Kindle mode display profiles to mimic paper and supports a dedicated keyboard and pen, both sold separately.
Tuesday, October 20, 2026
Story
Amazon's First Android Tablets Replace 15 Year Fire Range
Tech12 days ago
The high-end Alexa Tablet 12 Pro will launch on October 14, moving the release date up five days to align with the rest of Amazon's new hardware range. This product line replaces the budget Fire tablets and provides full Google Play Store access for the first time on the company's devices. Prices for the new range start at $229, while the 12 Pro model starts at $499 for a glossy screen and $549 for a Nanomatte anti-glare version.
Looking for more context or analysis?
Tilt chat provides reliable, tailored insights, alerts, and automations.