Possible scenario
Ad Budgets Shift
18% Chance
Campaign treasurers and media buyers respond to the ruling by reallocating late-cycle budgets toward broadcast television where candidate rates are legally protected. The move affects the mix of political advertising more than the total amount spent.
Secondary impacts
- Consumer Services +0.6%
Tickers
- NXST+2.5%
- GTN.A+2.1%
- SBGI+1.1%
- SSP+0.9%
- META-0.2%
Portfolio impact
S&P 500-0.0%
Each figure is the modeled move of the S&P 500 if the outcome occurs. For information only. Not investment advice.
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