Senso, a Y Combinator-backed firm, connects enterprise data with frontier platforms including Gemini, ChatGPT, Claude and Google AI Overviews. Its technology powers Zeta's Generative Engine Optimization tool, which allows companies to track their visibility in AI-generated answers. Financial terms for the deals were not disclosed, and Zeta is expected to make further announcements at its Zeta Live event on October 8.
Wednesday, October 21, 2026
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Zeta Acquires Digital Audience 1 Day After Senso to Link AI Discovery
Business14 days ago
The marketing technology firm is merging identity-based activation services with generative search tools to map the consumer journey from a bot's answer to a conversion. Zeta Global announced the acquisition of Digital Audience on October 6, just one day after it agreed to buy AI engineering firm Senso. By combining these assets, Zeta aims to link the moment a brand is discovered in a large language model to the ability to recognize that customer and measure the resulting business action.
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