Contradicting the broader trend of soft demand, Chinese supply chain sources indicated that while orders for the standard Pro model declined slightly, shipments for the Pro Max actually increased. This shift suggests a preference for the larger model that may offset the losses and benefit the overall component supply chain.
Tuesday, October 20, 2026
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Memory Costs Hit Apple iPhone 18 Pro as Pro Max Demand Rises
Tech11 days ago
The company's stock declined 2.5% on Thursday as it adjusted production targets for its newest flagship devices. Apple told suppliers to reduce component production for the iPhone 18 Pro and Pro Max by 15% to 20% for October, as higher memory chip costs pushed up retail prices and dampened consumer interest, Nikkei Asia reported.
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